Build a good business.
Have a good life.
theoretic.si helps people understand their search signals, check their website and choose a useful next step. The goal is clearer decisions—and less time lost refreshing the same numbers.
Create your free workspaceA practical workspace, with personality.
Our service brings together Google Search Console comparisons, website monitoring with Scott, and approved read-only AI connections. Each customer gets a separate private workspace after verification and chooses which data sources to connect.
Scott is the website scout in the product. Laura and George bring the human side of the story to life: two friends with a business to care about and an afternoon to enjoy.
“SI” expresses our ambition for superintelligence: more useful understanding from the signals already around us. The product’s capabilities are described on the features page. You review the evidence and decide what to change.
These websites use theoretic.si.
A few of the websites whose teams use theoretic.si.
And many more.
The people responsible for the service.
theoretic.si is operated by MYST AS, a company based in Norway, organisation number 933392465. The company’s contact and data-handling details are set out in our privacy policy.
Our public guides are prepared by the theoretic.si team. We distinguish measured observations, illustrative examples and suggested next steps. Our technical launch checklist documents changes to this website, without turning technical checks into claims about search results.
We are independent of Google and Microsoft. Connecting those services requires your permission and appropriate access to your own website’s data.
A real way to reach us.
Questions about setup, a guide or the service? Email hi@theoretic.si. For account and data requests, the same address connects you with the operator identified in the privacy policy.
You can also follow Laura and George on Instagram ↗. To explore the product first, try the interactive example or read how your workspace works.